Chipp Builder Series: How AI is Automating a Consulting Business with Brooklyn Eller
In this episode, we explore how a non-technical consultant automated her entire business using AI APIs, creating personalized behavioral insights that strengthen human connection.
Brooklyn Eller didn't set out to become an AI automation expert. As an organizational development consultant from Australia, she was focused on helping people communicate better and understand each other's needs. But when she discovered the power of AI to scale her insights and automate her business processes, everything changed.
What makes Brooklyn's story particularly inspiring is that she built a system connecting multiple platforms (Chipp, Airtable, Zapier, and GoHighLevel) all without any coding experience. Her "Insight Mirror" system not only automates client onboarding and validation but delivers personalized behavioral analysis that helps people build stronger relationships at work and at home.
This is exactly the kind of transformation AI can bring to any business. You can take your expertise and knowledge, then scale it through automation while keeping the human touch that makes your work valuable. Brooklyn proves that you don't need to be technical to harness AI's power for real business growth.
Building a Complete Business Automation Stack
Brooklyn's approach to business automation shows how multiple tools can work together to create a smooth customer experience from start to finish.
What's great about Brooklyn's setup is how she thinks about her entire customer journey. From purchase validation through Airtable to dynamic data integration with GoHighLevel, she's created a system that handles the technical stuff while she focuses on delivering value to her clients.
Scaling Human Connection Through AI
While many worry that AI will make business more impersonal, Brooklyn's vision shows the opposite. She's using technology to help people understand each other better.
Brooklyn's framework for analyzing 48 different behavioral traits is fascinating. It sits right at the intersection of psychology, technology, and practical application. By automating the analysis process, she can focus on what matters most: helping people feel seen and heard, and creating psychological safety in workplaces. Her work is all about ethical AI that enhances communication instead of replacing it.
The Live Demo: AI-Powered Insights in Action
Watching Brooklyn's system analyze behavioral traits in real-time shows just how good these AI tools can be.
The live demonstration shows how AI can take complex psychological concepts and turn them into simple, actionable insights. Brooklyn's system doesn't just give you data. It offers practical guidance for improving communication and relationships, whether you're working with colleagues or trying to connect better with family members.
What This Means for Your Business
Brooklyn's story shows us something important. Subject matter experts can use AI to scale their knowledge and automate their operations without losing what makes their work special. Her success connecting multiple platforms through Chipp's API system proves that business automation is now available to anyone willing to try it out.
As more consultants and service providers discover these possibilities, we're seeing a new wave of AI-enhanced businesses. They combine technical efficiency with real human insight. Brooklyn's work points toward a future where technology helps us understand and connect with each other better, rather than replacing human judgment and care.